Why Email Marketing Is (Still) Important In 2022

Advertising and marketing Podcast with Laura Goldberg

Laura Goldberg, a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I job interview Laura Goldberg. Laura is the Chief Marketing and advertising Officer at Continuous Get hold of. Before Regular Make contact with, she served as a Chief Earnings Officer for Cabbage, a main dollars circulation management and data platform for modest firms obtained by American Convey. Prior to that, she was the Chief Advertising and marketing Officer at Lawful Zoom. Laura has held management roles in solution and functions with primary e-commerce organizations, such as the NFL and Napster.

Important Takeaway:

Electronic mail advertising is continue to as relevant as ever. But as internet marketing evolves, your approach to it demands to, also. In this episode, I converse with the CMO of Constant Get hold of, Laura Goldberg, about the state of email advertising, what effect channels like SMS are getting, and how to make the most of e-mail effectively nowadays to make rely on throughout the generations who use it.

Queries I question Laura Goldberg:

  • [1:36] How has the job of the CMO evolved?
  • [3:41] What would you say to a home comprehensive of peers that the missed prospects in internet marketing are – specially in the Main Internet marketing Officer position?
  • [5:08] What is the point out of e mail marketing in the over-all blend right now?
  • [7:36] How is SMS as a preferred actions channel now impacting your pondering as an electronic mail channel?
  • [9:10] How is AI heading to impression what you are performing at Consistent Contact?
  • [10:48] Is possessing much more of a finding out technological know-how created into e-mail now on the Continuous Speak to roadmap?
  • [13:51] What are some of the powerful strategies that you’ve noticed people today merging digital and non-electronic?
  • [16:30] How do use electronic mail to in fact make believe in?
  • [18:19] Have you found a generational distinction in phrases of what people want from e mail?
  • [20:08] What need to we be doing as e mail entrepreneurs for the holiday seasons?
  • [21:33] Is there somewhere you’d like to invite men and women to hook up with you?

A lot more About Laura Goldberg:

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This episode of the Duct Tape Marketing and advertising Podcast is brought to you by the HubSpot Podcast Community.

HubSpot Podcast Network is the audio vacation spot for business industry experts who look for the very best education and inspiration on how to expand a organization.



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