The State of European SaaS

As we go on via a international financial downturn, each and every marketplace is confronted with a set of problems and opportunities.

SaaS is no exception. We have noticed the headlines of choosing freezes, layoffs, and lousy stock performances. But thankfully, it’s not all doom and gloom. In reality, TechCrunch a short while ago shared a vivid spot that U.S. undertaking funds exercise in the 3rd quarter “was considerably from catastrophic”, suggesting it might even be an perfect time to make a SaaS small business. 

Recognizing the regional nuances of our business, I’ve been interested to hear from associates, buyers, and other SaaS leaders across the globe. Very last month, I was privileged to check out G2’s London place of work and also converse at SaaStock in Dublin. 

The Accel 2022 Euroscape 

At SaaStock in Dublin, I relished connecting with Philippe Botteri, partner at Accel, soon following he and Accel VP Richard Kotite unveiled The Accel 2022 Euroscape. The theme of this year’s report is “The Reset” — and the introduction of their investigation speaks to exactly why it’s time to solution SaaS in Europe with a refreshing frame of mind:

“On the general public side, $1.6T of market capitalization has been misplaced in the world-wide Euroscape cloud Index with the average forward revenue multiples plunging from 17x a yr ago to 6x nowadays. On the personal side, cloud funding in Europe, Israel, and the US is down 42% in Q3.”

Irrespective of this significantly-needed reset, Accel notes that trends like digital transformation and shifting to the cloud remain potent. Moreover, although the total funding decline in Europe and Israel is regular with what is actually been occurring in the U.S., we’ve continue to found big rounds of investment transpiring in excess of the past 12 months.

The function of client centricity in European SaaS winners 

Realizing that it’s nonetheless attainable to gain in a down marketplace, who are the Euroscape leaders that have collectively raised $8B? And, what are the keys to their success?

1 commonality they share, which I was happy to find out, is that they are fueled by better scores and extra critiques on G2.

Screen Shot 2022-11-09 at 11.12.57 AM

For context, G2 scores merchandise and distributors based on the 1.9M+ verified peer testimonials gathered from our consumer community, as nicely as facts aggregated from on the internet resources and social networks.  With this methodology in thoughts, European SaaS businesses who have higher G2 scores – and consequently have higher shopper fulfillment – are much more likely to be industry leaders. 

It’s always been critical to have pleased shoppers, but for the duration of moments like these, it’s essential to double down on dealing with your customers as your most precious promoting assets.

My takeaways and forecast

Whilst SaaS investment will probable be down for at minimum a couple quarters, we stay incredibly bullish on the prospective buyers for European and worldwide SaaS innovation and expansion.


We met so lots of significant-vitality SaaS leaders and business people in Dublin who are developing the up coming era of high-worth SaaS applications. Hence, we’re confident far more global leaders like UiPath, Celonis, and Miro will emerge from Europe.

We have also shared our 5 crucial classes discovered on how to temperature an financial downturn, providing a lot more insights on how to endure and ultimately prosper by these demanding instances.

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