To Ms. Sandberg, the go to Facebook, a firm led by an uncomfortable 23-yr-aged school dropout, wasn’t as counterintuitive as it could have appeared. She was a vice president at Google, but she had strike a ceiling: There ended up various vice presidents at her amount, and they ended up all competing for promotions. Eric Schmidt, then the main govt, was not wanting for a No. 2. Guys who weren’t carrying out as nicely as she was have been having recognized and receiving higher titles, previous Google colleagues managed.
“Despite main a greater, more lucrative, speedier-rising business than the guys who have been her friends, she was not offered the title president, but they had been,” recalled Kim Scott, a leader in the advertisement revenue division. Ms. Sandberg was hunting for a thing new. She claimed indeed to Facebook.
Mr. Zuckerberg introduced in Ms. Sandberg to offer with increasing unease about the corporation in Washington. She professionalized the ragtag business there, which experienced been opened by a new faculty graduate whose primary occupation was to assistance lawmakers set up their Facebook accounts. She represented Fb as a member of President Barack Obama’s Council on Work opportunities and Competitiveness, along with other executives and labor union leaders. After one particular meeting of the council, she accompanied Mr. Obama on Air Drive One to Facebook’s headquarters, where the president held a public town hall to explore the economy. But shortly, there were cracks in the facade.
In Oct 2010, she fulfilled with the F.T.C. chairman, Jonathan Leibowitz, to consider to quell a privateness investigation. In his business, a comfortable and self-assured Ms. Sandberg began the meeting with a declare that Fb had specified users far more control over their info than any other web company and that the company’s most significant regret was not communicating obviously how its privacy plan labored.
The F.T.C. officials promptly challenged her, according to folks who attended the conference. Mr. Leibowitz noted that, on a particular amount, he had viewed his center-faculty-age daughter battle with the privateness options on Facebook, which had mechanically created it less difficult for strangers to uncover consumers like her. “I’m viewing it at house,” he reported.
“That’s so good,” Ms. Sandberg responded. She went on to explain the social network as “empowering” for younger consumers. Mr. Leibowitz hadn’t intended it as fantastic information — and emphasized to her that the F.T.C. was deeply concerned about privateness.
Ms. Lever, the Facebook spokeswoman, described the meeting as “substantive,” with a in-depth explanation of the company’s privateness policies. She extra that the characterization of rigidity in the home “misrepresents what basically took place.”