G2 + ZoomInfo Offers More Precise Ways to Target Buyers

When it will come to knowledge, a lot less is much more, right?

(…said no a single).

Of study course, it isn’t. In reality, details can turn out to be even extra useful when paired with other knowledge sets to present more robust insights.

While examining data can be particularly beneficial by alone, you also will need the setting up, equipment, and methods to properly act on what it is telling you.

For entrepreneurs and revenue specialists, putting information to superior use is a best determining issue for results. And looking at there’s a great deal of economic uncertainty looming, the best profits prospects will appear from making use of the suitable data to get in entrance of customers at the correct time.

Which is why G2 is proud to share the benefit of its partnership with ZoomInfo, a global chief in go-to-current market intelligence options. G2 Consumer Intent knowledge integrates with ZoomInfo SalesOS and MarketingOS to give mutual buyers an unrivaled blend of capabilities to more quickly determine and focus on in-industry final decision makers.

About G2 Purchaser Intent + ZoomInfo

Accessible at no excess price tag to current intent info shoppers, this integration enables buyers to operationalize G2 Consumer Intent info suitable inside of ZoomInfo’s SalesOS and MarketingOS options. This usually means you can now:

  • Have an understanding of exactly where and how accounts are researching your merchandise, category, and competition on G2
  • Reveal speak to data for decision makers at the accounts with the optimum chance of changing
  • Quickly deploy targeted gross sales and advertising and marketing outreach to your ideal buyer profile (ICP)
  • Interact prospective buyers at the right moments with proper content to their buying journey stages

About ZoomInfo

Regarded for owning one particular of the most complete and exact B2B speak to databases on the world, ZoomInfo’s entire lineup of options empowers profits and marketing and advertising groups to smash their targets with best-in-class engineering. ZoomInfo also gives its possess intent knowledge to shoppers that is an mixture of user actions details from across the world wide web and consumer web sites.

To get the most out of this new integration with G2 Purchaser Intent, it is essential to have a basic overview and know the dissimilarities between ZoomInfo’s SalesOS and MarketingOS solutions.


A remedy developed to improve gross sales efficiency, ZoomInfo’s SalesOS allows revenue gurus speed up their pipeline and access profits objectives a lot quicker than at any time.

In addition to ZoomInfo’s renowned B2B database for exploring businesses and contacts, SalesOS also incorporates get in touch with monitoring and ZoomInfo’s proprietary intent knowledge. After activating the integration with G2 Purchaser Intent data, the SalesOs system adds G2 filters to SalesOS to simply just contain G2 intent behaviors in a prospect and organization look for.


Purchasers of MarketingOS can seamlessly sync with SalesOS and get entry to ZoomInfo’s contact databases and intent knowledge as perfectly. The critical difference to know here is that MarketingOS is a desire-facet platform that launches specific screen and social advertisement campaigns.

Integrating with G2 builds Buyer Intent-driven workflows and audience segments to automate advertisement campaign deployment based on behaviors on G2 and other unique standards.

How the G2 Buyer Intent + ZoomInfo integration functions


Software program distributors benefit from G2 Buyer Intent as a strong device for targeting the proper accounts in go-to-market place functions. It captures account-level data and demonstrates suppliers how customers are investigating their methods and rivals on G2. G2 Customer Intent aims to aid application firms recognize wherever purchasers are in their buying journeys, and subsequently have interaction them with the suitable messaging at each and every phase.

By connecting G2 Consumer Intent with ZoomInfo, income and internet marketing teams access even clearer insights about these accounts, as the integration surfaces possible potential customers that could be conducting this investigate on G2 and allows filtering to match any ICP specificity.

Applying the two ZoomInfo and G2 Customer Intent along with just one an additional opens possibilities to superior act on intent knowledge and resonate with in-current market buyers than ever right before.

Especially, the new integration helps sales groups:

  • Prioritize substantial-benefit accounts that are in-sector and primed for outreach.
  • Uncover the finest contacts by matching identified accounts throughout G2 and ZoomInfo.
  • Interact with personalized messaging based mostly on matters or articles that make any difference most to potential clients.
  • Set an close to manual investigation by taking away the guesswork from prioritization and automating gross sales engagement.

And this integration can help marketers

  • Construct strong ABM campaigns by employing workflows for every G2 Buyer Intent sign that bring about show and social advert focusing on.
  • Serve applicable creatives to significant-intent accounts through their journeys.
  • Enhance spending and increase ROAS with a laser aim on in-market place consumers.

Driving more earnings as effectively as doable

In occasions when profits and internet marketing groups require increased assurance in their outreach and advertising efforts, this new integration can be an indispensable piece of their arsenal by offering mission-crucial data.

“By incorporating G2 Customer Intent to our platform options, we can assistance profits and marketing teams align their outreach in a far more exact and productive way to travel greater worth conversations that aid them meet up with and exceed pipeline objectives.”

Henry Shuck
CEO and founder at ZoomInfo

Profits and marketing groups can no longer work in silos to effect purchasing selections. They have to have to align to ensure all initiatives are generating the most possibility to have the correct conversations with focus on potential buyers. Acquiring in entrance of potential customers that closely match their ICP with specific timing is only likely to come to be extra essential.

With this new integration, customers can leverage G2 Purchaser Intent and ZoomInfo’s SalesOS and MarketingOS options collectively for much better outcomes and gain more than accounts that are far more probable to change.

Prepared to mail your revenue and promoting attempts into overdrive? Request a demo of the G2 and ZoomInfo integration and find out how you can arrive at maximum profits prospective.

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