Affiliate Marketing Guide, Trends, GEOs, Verticals, and Insight for Indonesia

Indonesia is found in Southeast Asia, and it is the major island place in the globe that consists of additional than 17,000 islands. Indonesia is the 14th largest region and one of the most populous Muslim-the vast majority spots all-around the world. This state is acknowledged for cultural range and religious pluralism, which is reflected in its motto: “Unity in diversity”. As for the economic system, Indonesia is the 17th most significant by nominal GDP. In worldwide affairs, it is a regional center electricity. Indonesia is a member of numerous corporations, like the United Nations, G20, Earth Trade Business, East Asia Summit, and extra.

Affiliate Marketing Guide For Indonesia

Which verticals conduct most effective?

According to our studies, primary verticals in Indonesia are:


Yes, even in mainly Muslim countries, there are a lot of people searching for communication and Dating. Indonesia is particularly this variety of GEO. Statista promises that in 2022, 32% of Indonesian gentlemen and 26% of women used Dating apps, which is a big quantity of people today. We cannot be certain that all the respondents instructed the fact, considering the fact that a good deal of persons may perhaps want to keep confidential about Courting apps (primarily, in Muslim
international locations).

As for the creatives, make positive to make your creatives glance related – pick refined and respectable pics, like portraits and selfies. By the way, in this article is a trick – selfies can be significantly less than perfect. Non-perfect shots can make your banners glance far more organic.


eCommerce presents are popular between Indonesians, specially those people with discounts, income, and all forms of promos. There are a ton of community on the net outlets, so most buyers favor acquiring things there. According to Statista, the most visited are Tokopedia and Shopee.

In 2022, 32% of Indonesian guys and 26% of women used Dating applications


iGaming is well known in Indonesia even with the government’s initiatives to prohibit it completely. It is illegal inside of the place, but most international web sites allow registrations from Indonesia.

All classic iGaming delivers function listed here, but there are distinctly Indonesian game titles. They include things like Pencak Silat, a form of martial arts, and Sepak Takraw, nearby volleyball. Both equally are very common.


As any other emerging GEO, Indonesia is a great 1 to boost Sweepstakes. Most emerging GEOs still don’t have that situation with banner blindness. Creatives that are not likely to work for international locations like the United states or Italy are continue to new and fresh for Indonesia.

It is illegal within the place, but most overseas web sites make it possible for registrations from Indonesia

Stats: site visitors volumes, turnover progress

Once again, we took stats for a thirty day period (1/07/2022 – 30/07/2022) to display what is taking place with advertisement formats in Indonesia:

Ad format in Indonesia

Press wins the race for sure, but Onclick can boast of a small conversion development (+.13%) and large possible. Interstitial grew in clicks by 4.02%. In the future portion, we will explain- which structure functions very best for individual verticals.

Tips on campaign launch

Mostly, affiliates start iGaming campaigns on Drive, whilst eCommerce provides remarkable outcomes with Onclick. With eCommerce delivers, your Onclick banner need to lead customers right to the shop or landing web site. By the way, in Indonesia, you should really test rolling so-termed eCommerce Sweepstakes. These are features exactly where consumers can examination their luck and try out to get some variety of discount or reward.

Affiliates start iGaming strategies on Press, when eCommerce delivers exceptional final results with Onclick

Which platform to decide on? Check these stats (1/07/2022 – 30/07/2022):

best performing platform for indonesia

We can see that Android brought a actually large sum of impressions, as very well as clicks and conversions. As we claimed, you should really goal Android cell customers for your Indonesian campaign.

Seize your feasible campaign options:

  • Vertical: Dating / iGaming / eCommerce / Sweepstakes
  • Advertisement structure: Onclick / Force
  • Platform: Android – Cell / Windows – Desktop
  • Pricing product: CPC, CPA Target (+ S2S Tracker), CPM

Examples of creatives that get the job done

Creative example for Indonesia

The translation is:

Large Opportunity Congratulations, you can gain a prize of…[open]

Want to try out your luck? Just take portion in a prize giveaway

As you see, these are classical photos for Sweepstakes creatives – very good aged items and notification icons work for Indonesia quite effectively. As for the text, fork out consideration to some attention-grabbing tips. Say, on the Interstitial banner, we see that the textual content is cropped, but it is not a oversight. Cropping was built for a reason – to evoke intrigue. For Indonesia, it is essential to generate an advertisement duplicate in Indonesian. Even while a significant share of locals speak English, our stats clearly show that they react far more eagerly to Indonesian texts.

For Indonesia, it is crucial to create an advert copy in Indonesian


Indonesia is the correct GEO for your Courting, eCommerce, or iGaming marketing campaign. All these verticals clearly show outstanding success, in particular when you choose Press or Onclick as an ad format. Again, focus on Android mobile end users or Windows desktop ones. Listed here is a remark from our Revenue Crew:

If you opt for the iGaming vertical, start out with Drive + Android and set Substantial or Medium User Activity. Really don’t forget about to use Demographics and Passions focusing on attribute to achieve the audience with related pursuits, which is especially productive for Finance and eCommerce.

If you select eCommerce, start with Onlcik on CPA Intention model – this will help you enhance the marketing campaign and keep on working with the most lucrative zones. You can carry on with CPM then. Make confident that your pre-lander or banner features an quick-to-discover direct hyperlink to the landing page of a retail outlet.

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